Marketing & Communications Committee Meeting on Silver Economy marketing

December 12

Dear AmCham Members,

Are you tired of hearing about Millennials? Have you noticed that at the same time the global population is ageing? In less than the time it takes to hold 3 Olympic games, people over the age of 50 will have a 40% share of society. We can choose to ignore this group as we do today or we can learn to communicate in ways that will turn these people into customers driving growth. Behold the challenges of the Silver Economy!

Please join our next Marketing & Communications committee meeting for insights on how to target the 50+ generation in your marketing efforts. Adam Nowakowski – Deputy Managing Director and Planning Director, Leo Burnett Warsaw will present research and tools to get hold of this group.

The meeting will take place on Tuesday, December 12th at 9:30 a.m. in the AmCham Boardroom (ul. Twarda 8,16th floor).

R.S.V.P. to anita.kowalska@amcham.pl by Friday, December 8th, 2017.

 
 
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