Greenwashing Under the Microscope: Corporate Obligations in Light of EU Regulations

Greenwashing has become a critical business and reputational risk, particularly as consumer demand for sustainable solutions continues to grow. In Poland, the Office of Competition and Consumer Protection (UOKiK) has significantly intensified its oversight and enforcement activities against companies that exaggerate or misrepresent the environmental attributes of their products. Several high profile proceedings were initiated in 2025 concerning marketing campaigns presented as sustainable but considered potentially misleading. At the same time, NGOs are increasingly active in pursuing claims related to false environmental advertising.
 
Against this backdrop, and in light of the upcoming implementation of EU Directive 2024/825 on empowering consumers for the green transition, now is the right moment to prepare your organization for a new regulatory reality.
 
On behalf of the AmCham Sustainability Committee, chaired by Katarzyna Kucisz Rosłoń, Sustainability Lead at McDonald’s, and Julian Krzyżanowski, Communication Manager at PepsiCo, we are pleased to invite you to an upcoming meeting featuring:

Marta Drzewiecka, Manager, KPMG
 
Greenwashing Under the Microscope: Corporate Obligations in Light of EU Regulations

During the session, our expert will:
1.    Walk us through the latest EU legislative developments addressing greenwashing;
2.    Discuss the practical implications for companies operating in Poland and across the EU;
3.    Highlight risks related to ESG communication and sustainability claims;
4.    Present examples of recent cases and enforcement trends;
5.    Share practical recommendations on building credible, compliant environmental messaging.
 
Who should attend?
This meeting is particularly relevant for professionals involved in shaping and approving brand narratives, including:
1.    ESG / sustainability teams
2.    Corporate communications specialists
3.    Marketing and brand management professionals
 
Date: 16 June 2026
Time: 9:30 a.m. – 11:00 a.m.
Location: we encourage you to visit the AmCham office, Spektrum, ul. Twarda 18, 16th floor (live tickets are limited to 30 people; for those registering live, please click the live ticket). If you prefer to attend the meeting online, you will receive a Webex link before the event.
 
In a rapidly evolving regulatory environment, ensuring that sustainability communication is transparent, substantiated, and compliant is no longer optional – it is a business imperative.
We hope you will join us for this timely and insightful discussion.