Greenwashing Under the Microscope: Corporate Obligations in Light of EU Regulations
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Greenwashing was the focus of the AmCham Sustainability Committee meeting on June 16, led by our speaker, Marta Drzewiecka, Manager at KPMG. The discussion explored the increasing legal and regulatory scrutiny of environmental claims, recent EU legislative developments, and the legal, financial, and reputational risks associated with greenwashing. Participants also examined the importance of ensuring that sustainability-related communications are transparent, credible, and properly substantiated by evidence. The session concluded with practical insights on how to mitigate greenwashing risks through robust compliance frameworks, regular reviews of sustainability communications, continuous monitoring of regulatory changes, and strengthening internal awareness across organizations.