Marketing Automation – Why Does It Matter To Your Business?

On November 21st, AmCham organized the fourth and final meeting this year in the series of Digital Education Workshops by Deloitte on Marketing Automation – Why Does It Matter to Your Business. Our speakers were Mr. Maciej Dakowicz, Digital and Product Manager and Mr. Igor Ruczyński, MarTech Project Manager at Deloitte and we discussed strategies for automating marketing actions to achieve full potential, these included new trends in marketing automation, setting up a marketing automation strategy and aligning automated marketing processes with effective sales results.