Greenwashing – the deceptive tactics behind environmental claims
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Greenwashing has become a critical issue, especially as consumer demand for sustainable solutions grows. In Poland, the Office of Competition and Consumer Protection (UOKiK) has significantly increased its oversight and enforcement activities against companies that exaggerate or falsely advertise the ecological attributes of their products. Several high-profile proceedings were initiated in 2025 by UOKiK in respect of marketing campaigns labeled as sustainable and deemed by UOKiK as potentially misleading consumers. Additionally, NGOs have recently intensified activities in the area of consumer claims for false advertising.
On behalf of the AmCham Sustainability Committee, we invite you to a meeting with Angelika Szufel, Counsel in the Energy and Infrastructure practice, and Marcin Krzemień, Associate in the Energy and Infrastructure Practice, from CMS Poland, an AmCham member company.
We will discuss recent developments in the area of greenwashing litigation and talk about prospects for the future, in the context of EU 2024/825 on empowering consumers for the green transition through better protection against unfair practices and through better information, which is currently being implemented in Poland and other EU Member States.
The meeting will take place on Wednesday, November 19, from 9:30 a.m. to 11:00 a.m. We encourage you to visit the AmCham office, Spektrum, ul. Twarda 18, 16th floor (live tickets are limited to 20 people, for those registering live, we ask to click the live ticket). The Webex link will be sent to all online attendees one day before the event.
SPEAKERS
Angelika Szufel
Marcin Krzemień
