Marketing & Communications Committee Meeting – “Purpose & Profit: Creating Shared Value Through Philanthropy”
DATE
LOCATION
EVENT DETAILS
We had a session, titled “Purpose & Profit: Creating Shared Value Through Philanthropy” to explore how marketing and communications can move beyond traditional support functions to become strategic drivers of social impact and business growth.
Together with Malwina Pawłowska, Vice President & Managing Director at the Robert Dobrzycki Foundation, we discussed how companies can shift from transactional CSR and charitable activities toward long-term, purpose-driven strategies that build brand value, strengthen stakeholder trust, and deliver measurable impact.
The conversation focused on the practical differences between CSR, ESG, and philanthropy, the shift from charity to systemic change, and – most importantly – the role of marketing in amplifying purpose, engaging audiences, and scaling impact initiatives. We also explored whether profit and purpose can truly reinforce each other, and how organizations can align communication, business objectives, and social engagement to create sustainable shared value.
The meeting provided a space for open discussion, exchange of experiences, and inspiration on how marketing leaders can actively shape purpose-driven business strategies.
SPEAKERS
Malwina Pawłowska
SPONSORS
Advisory Council
