Integrated Sourcing Strategies for Transient and MICE – Challenges and Best Practices!
DATE
LOCATION
EVENT DETAILS
On behalf of the AmCham Travel and Tourism Committee, we would like to invite you to a focused, interactive session on Integrated Sourcing Strategies for Transient and MICE, taking place on Wednesday, April 8, from 9:30 a.m. to 10:30 a.m.
Many organizations still manage transient and MICE hotel sourcing separately—missing opportunities to leverage total volume. In this session, we will walk through how to practically combine these streams within a single sourcing approach and what tangible benefits this can deliver.
Our speakers will be Żaneta Szpakowska, CEE Regional Travel Leader, PwC Poland, and Kamil Ancypa, Regional Director of Sales, Radisson Hotel Group, who will present both the corporate travel and MICE buyer as well as the hotel perspective, including:
- How to combine transient and MICE volumes to maximize total spend leverage;
- How to capture and consolidate data across both segments to strengthen sourcing decisions;
- How to align internal stakeholders (business, procurement/travel, marketing) around one cohesive approach;
- Ideas for structuring hotel programs to ensure consistency across transient and MICE;
- Common pitfalls and how to avoid them.
The meeting format includes a 45-minute presentation followed by a 15-minute live Q&A session and discussion.
We encourage you to visit the AmCham office, Spektrum, ul. Twarda 18, 16th floor (live tickets are limited to 25 people; for those registering live, we ask you to click the live ticket). The Webex link will be sent to all online attendees one day before the event.
This session is designed to be practical and discussion-driven, with clear takeaways you can apply to your upcoming sourcing cycles.
SPEAKERS
Żaneta Szpakowska
Kamil Ancypa
SPONSORS
Advisory Council
