Marketing and Communications Committee: ‘Practical AI for Marketing in 2025’
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On March 21, 2025, AmCham hosted the Marketing and Communications Committee event: "Practical AI for Marketing in 2025." Our speaker, Błażej Kunke - a marketing strategist, consultant, and educator with over a decade of experience in email marketing, marketing automation, and AI-driven business solutions—led an insightful discussion on AI’s growing impact on marketing.
The session explored the balance between automation and human touch, AI-driven personalization, shifting hiring needs, and disruptions to traditional channels like Google Search. Participants also gained practical insights on leveraging AI while preserving brand integrity, optimizing costs, and adapting to evolving consumer behavior.
We would like to thank our speaker Blażej Kunke Blazej Kunke Consulting, all the participants who attended the meeting , both in person and online, and Monika Mikulska - Guźniczak, Chairwoman of the Marketing & Communications Committee for moderating the discussion.