How to achieve regular growth of your business? (May 31, 2016)

AmCham organized a breakfast seminar in May focused on different approaches to the selling process. The speakers were Beata Niklas, a business developer at Sandler Training, and Bartek Posmyk, a partner at the same company.Niklas gave a presentation explaining, from the perspective of sales efficiency, the most critical elements in the relationship between salesperson and prospective customer, why certain elements of the communication pattern work, and under what conditions.Posmyk addressed a range of HR issues that companies try to cope with today, and said that companies should not try to fix the easiest things they think would help them achieve better sales, but focus on the most critical problems that are holding them back. He said the most critical part of communicating with customers is to understand what they mean when they say what they say. It is wrong to assume that one customer is just like any other. He suggested a radical approach to enhancing sales processes based on an understanding of the company’s customers and their needs, sales team performance, and market trends, rather than focusing on product quality.

American Investor

The American Investor

The American Investor is the official quarterly publication of the American Chamber of Commerce in Poland. It is a voice for foreign investors and the business community in Poland,...

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