Strategies from the Trump campaign

TRUMP made it! Donald J. Trump was elected the 45th president of the United States - in spite of polls, scandals, tapes, hackers, walls, international controversies and vocabulary. What seemed a stand up stunt in 2011 become a reality in 2016. How did he manage to be victorious?

We have all followed the race to the White House. Now it’s time to get a more educated view on what can we learn from the elections communication-wise.  

Every US election has a significant influence on the world of marketing and communications. Every bit of political marketing used during the campaign will be used in business in the following years. What does it mean for marketing professionals? What does it mean for brands?

To give their insights about Trump campaign marketing strategies, we gave the floor to prof. Jacek Wasilewski representing the Department of Journalism  at the Warsaw University and to Dr Tomasz Olczyk from the Institute of Applied Social Sciences of the University of Warsaw.

Current landscape of the Polish media market

On Wednesday March 22nd, the Marketing and Communication Committee hosted Mr. Nathaniel Espino, a partner at Aldgate Strategy Group and Paweł Gala, Managing Director of the media buyer MEC to talk about the current situation on the Polish media market.

The decade-long decline in Polish public television's viewership accelerated last year in the wake of changes the current government made shortly after taking office, and the effects of that shift continue to ripple out through the markets for advertising time and space. Meanwhile, foreign investors in media are gearing up for a potential confrontation with the government over proposed changes to the rules on ownership.

We looked at:

* How politics has been reshaping Poland's media landscape, and what's in store for 2017.

* How to get the most out of your advertising złoty - which media offer the best value?

* Media relations: proposed changes to the press law; effects of cross-platform efforts; leveraging coverage in local press agencies to magnify the impact of your story.


Annual KPMG Tax Session 2017

On March 15, held an Annual KPMG Tax Session on Prospects for U.S. Tax Reform under the New Administration. Our speakers were Ms. Dagmar Gessner-Gaspar and Mr. David Villwock from KPMG’s US Tax Center, Frankfurt am Main, who talked about final regulations on passive foreign investment companies, changes to ITIN Issuance and deactivation procedures and US potential tax reform.


Renewable Energy Auction Scheme - meeting with the Energy Regulatory Office representative

On 9 March 2017 AmCham Energy & Environment Committee organized meeting on Renewable Energy Auction Scheme. In July 2016 the long debated Renewable Energy Law entered into force, which replaced the green certificate system with an auction scheme. The first test auction took place in December last year. Despite some controversy over technical problems with access to the electronic auction platform, the results of the auctions were officially confirmed by the President of the Energy Regulatory Office (Urząd Regulacji Energetyki) on January 3, 2017.

Our speakers were representatives of the Energy Regulatory Office (Urząd Regulacji Energetyk), Ms. Katarzyna Szwed-Lipińska, Director of the Renewable Energy Department and Mr. Łukasz Tomaszewski, Expert from the Auctions Department who spoke about conclusions after the first RES auction held in December 2016, measures that URE is implementing to improve the system of auctions and auctions scheduled for 2017 and 2018.


FDI in Poland exceeded PLN 712 bln

Recent Changes in Tax Law and their Impact on Business

Meeting with Mr. Tomasz Dąbrowski, Director of Energy Department of the Ministry of Energy

Update on the EU Chemicals Policy and the Circular Economy

Meeting with Mr. John Anderson, U.S. Department of Energy

Meeting on Poland's Nuclear Energy Program

Meeting with Mr. Tomasz Szatkowski, Undersecretary of State at the Ministry of National Defense

Update on Investment Incentives available in Poland

New Trends in Transfer Pricing

Enterprise Leadership as a key aspect of management

Expats: Unique Financial Complexities You Face (November 22, 2016)

Meeting with Patrick Ney, Executive Director of Questia

AmCham is hiring!

The EURO Single Market

Cyber Security Incidents - Get prepared to win the battle!

Workshop on Game-based Learning for Skills Development

Tax instruments and State Aid - EU perspective

After Brexit- What’s next for Europe

BREXIT - the commercial and legal implications for the EU Member States and the US

Meeting with Mr. Sławomir Dębski, the new head of PISM (Polish Institute for International Affairs)

What is TTIP about?

Meeting with Mr. Jacek Bogucki, Secretary of State at the Ministry of Agriculture

Defense strategy of Poland - meeting with the National Center for Strategic Studies (NCSS)

NATO Summit Briefing

AmCham June Monthly Meeting with Ambassador Paul W. Jones at Ambassador’s Residence (June 1, 2016)

Meeting with the Plenipotentiary Office for the Strategic Energy Infrastructure of the Ministry of Development

AmCham Diner back at the European Economic Congress in Katowice

Meeting with Mr. Sebastian Płóciennik, Head of the EU Program at the PISM

Trends in polish media

CEO Business Mixer sponsored by Bristol Hotel and Moet Hennessy (April 28, 2016)

Internet Security

General Anti-Avoidance Rule (GAAR)

Minister Witold Waszczykowski spotkał się z przedstawicielami Amerykańskiej Izby Handlowej

Warsaw City Development – meeting with representatives of Warsaw City Hall

Workshop on Leadership Development that drives Results

Annual KPMG Tax Session 2016

Meeting with Mr. Jan Filip Staniłko, Deputy Director at the Department for Innovation at the Ministry of Development

Energy Market Design reform potential

Meeting with Mr. Tomasz Styś, waste management expert at Sobieski Institute

What is the AmCham Diner?

Changes to the tax procedure regulated by the Polish Tax Ordinance

Standard Audit File (Jednolity Plik Kontrolny)

Meeting with Mr. Marcin Zaborowski, Executive Vice President of the Center for European Policy Analysis

The Role of Business in the Future of the Global Internet

Emerging Europe M&A Report 2015/16

Alternative Office Space – the Latest Trends

Fixed-term contracts for employees

Cyber detective work: techniques for professionals in the digital era

Committee meeting with UPS and Brand24

Meeting with the Internet Corporation for Assigned Names and Numbers (ICANN)

Employee Equity Plans – disparate tax treatment of employees of American companies compared to EU ones

How to manage business travel to achieve greater benefits?

The Internet of Things

Meeting with representatives of the Polish Armaments Group

Digital Single Market - Benefits and Challenges

An Introduction to Sustainable Development – what, why and how?

Meeting with Professor Marek Banaszkiewicz - Polish Space Industry

Characteristics of growth potential of future leaders in Poland and the CEE region – how to help managers develop their skills

Towards savings – effective business expense management

Big Data – Big Business or Big Problem?

Videos of AmCham Diner at the Economic Forum in Krynica 2015

Judgement: the Essence of Effective Leadership – meeting with Dr. Robert Hogan

Poland versus the new situation of Europe – Do we need a strategy in crisis?

7 June 2015 Waste Producer Responsibility, Liability and Solutions

Warsaw City Promotion

Meeting with Ms. Ann Cataldo, Deputy Assistant Secretary of the Army for Defense Exports & Cooperation

Zbigniew Płaza met with the AmCham Human Resources Management committee

Katarzyna Snyder met with the AmCham Energy & Environment Committee

Meeting with US Embassy

Ilona Antoniszyn-Klik, Deputy Minister of Economy at Manufacturing Committee

Latest Trends in Travel Mobile Technology & Useful Applications Available to Travelers


Working Group Meeting

New Polish regulations governing employee work hours

The 10th Regional Tax Conference

EU Structural Funds and European Commission Programs 2014-2020

Top 50 disruptive technologies

7th European Economic Congress (EEC – European Economic Congress) 20-22 April, Katowice

Focus on the Polish Real Estate Market

7th European Economic Congress (EEC – European Economic Congress) 20-22 April 2015, Katowice

Vapor Intrusion Energy & Environment Committee (10 March 2015)

3 March 2015 US Tax Session

CNBC Television/Burson-Marsteller Corporate Perception Indicators

The Top Myths SMEs Believe about Traditional Advertising

Storytelling in Public Relations.

Reputation management

Reputation Capital

Defense & Security Roundtable Discussion

2014 U.S. Poland Agri & Food Summit

Wind Farm Field Trip

New Renewable Energy Bill meeting (with Bidding Game)

Business Opportunities with Renewable Energy Sources

Understand Your Best Cost Savings Options with Key Travel Suppliers

KPMG Tax Session

Current and Future International Tax Challenges

Shale Gas Special Committee Meeting with the U.S. Ambassador to Poland

Shale Gas Committee Meeting with Scott Perry

Shale Gas Committee Meeting

Real Estate Investment Opportunities with PKP (Polish State Railways)

New Pact for Europe

European Parliament Elections and the Future of Europe

Values and Business

2020: The New World of Work

Polish Immigration Law

Seminar on The Digital Economy Sector in the Face of Current Market Trends and Legislative Changes

Environmental Issues for the Consumer Products Industry

Consumer Products Meeting on EU copyright rules

Uczestnicy debaty: TTIP szansą, ale i zagrożeniem dla polskich firm

Sustainability Council Meeting with Minister Korolec (July 22, 2014)

AmCham Awards

April 2, 2014 Monthly Meeting with Minister Lena-Kolarksa-Bobińska

Energy Roadmap 2013

UPS Meeting


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American Investor

The American Investor

The American Investor is the official quarterly publication of the American Chamber of Commerce in Poland. It is a voice for foreign investors and the business community in Poland,...

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  • Gdańsk
  • Warszawa
  • Wrocław
  • Kraków & Katowice
AmCham Regional Offices
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