Strategies from the Trump campaign

TRUMP made it! Donald J. Trump was elected the 45th president of the United States - in spite of polls, scandals, tapes, hackers, walls, international controversies and vocabulary. What seemed a stand up stunt in 2011 become a reality in 2016. How did he manage to be victorious?

We have all followed the race to the White House. Now it’s time to get a more educated view on what can we learn from the elections communication-wise.  

Every US election has a significant influence on the world of marketing and communications. Every bit of political marketing used during the campaign will be used in business in the following years. What does it mean for marketing professionals? What does it mean for brands?

To give their insights about Trump campaign marketing strategies, we gave the floor to prof. Jacek Wasilewski representing the Department of Journalism  at the Warsaw University and to Dr Tomasz Olczyk from the Institute of Applied Social Sciences of the University of Warsaw.

Current landscape of the Polish media market

On Wednesday March 22nd, the Marketing and Communication Committee hosted Mr. Nathaniel Espino, a partner at Aldgate Strategy Group and Paweł Gala, Managing Director of the media buyer MEC to talk about the current situation on the Polish media market.

The decade-long decline in Polish public television's viewership accelerated last year in the wake of changes the current government made shortly after taking office, and the effects of that shift continue to ripple out through the markets for advertising time and space. Meanwhile, foreign investors in media are gearing up for a potential confrontation with the government over proposed changes to the rules on ownership.

We looked at:

* How politics has been reshaping Poland's media landscape, and what's in store for 2017.

* How to get the most out of your advertising złoty - which media offer the best value?

* Media relations: proposed changes to the press law; effects of cross-platform efforts; leveraging coverage in local press agencies to magnify the impact of your story.


Renewable Energy Auction Scheme - meeting with the Energy Regulatory Office representative

On 9 March 2017 AmCham Energy & Environment Committee organized meeting on Renewable Energy Auction Scheme. In July 2016 the long debated Renewable Energy Law entered into force, which replaced the green certificate system with an auction scheme. The first test auction took place in December last year. Despite some controversy over technical problems with access to the electronic auction platform, the results of the auctions were officially confirmed by the President of the Energy Regulatory Office (Urząd Regulacji Energetyki) on January 3, 2017.

Our speakers were representatives of the Energy Regulatory Office (Urząd Regulacji Energetyk), Ms. Katarzyna Szwed-Lipińska, Director of the Renewable Energy Department and Mr. Łukasz Tomaszewski, Expert from the Auctions Department who spoke about conclusions after the first RES auction held in December 2016, measures that URE is implementing to improve the system of auctions and auctions scheduled for 2017 and 2018.


Annual KPMG Tax Session 2017

On March 15, held an Annual KPMG Tax Session on Prospects for U.S. Tax Reform under the New Administration. Our speakers were Ms. Dagmar Gessner-Gaspar and Mr. David Villwock from KPMG’s US Tax Center, Frankfurt am Main, who talked about final regulations on passive foreign investment companies, changes to ITIN Issuance and deactivation procedures and US potential tax reform.


American Investor

The American Investor

The American Investor is the official quarterly publication of the American Chamber of Commerce in Poland. It is a voice for foreign investors and the business community in Poland,...

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  • Gdańsk
  • Warszawa
  • Wrocław
  • Kraków & Katowice
AmCham Regional Offices
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