Nine and a half more-or-less simple things everyone can do to prevent cyberattacks

Almost every day brings us new headlines about the latest cyberattack. Recently, at least 20 separate hacker groups rushed in to deface over 1.5 million webpages belonging to companies which had failed to update their websites. It seems like no company or agency is free of this risk. What are some measures every business can take to reduce the chances of falling victim?

On 25 April AmCham Business Technology Services organized a session Nine and a half more-or-less simple things everyone can do to prevent cyberattacks where cybersecurity expert Andrew Haggard together with Angelo Pressello of AmCham member Directpl led a discussion on necessary steps every business can take to make themselves less vulnerable to cyberattack.   


Workforce Management – Trends and Challenges for the Coming Years

On April 24th AmCham hosted a meeting on workforce management, the trends and challenges for the coming years. The gathering included speakers Andrzej Bibik and Bartosz Hojnacki from Spring International, the consulting arm of Adecco, the largest staffing firm in the world, as well as an AmCham member. By having a dynamic discussion on how to hire the best people and actually making sure they stay in your company, the participants left the meeting with a stackful of solutions, examples and case studies on workforce management in Poland and Europe. 

Here are 7 most important takeaways: 

Personalize, Personalize, Personalize

When sending out job offers via several platforms, the usual job description won’t do the job anymore. Make sure you provide your potential candidate with a personalized job application, one that looks tailored to them. A good example would be giving more information about their potential supervisor, the number of people in their team, and yes, providing a name (and picture) of the contact person from the company doing the hiring. It’ll give a human face to the company, which is always better than an automated answering machine. 

Expectations Are Higher Than They Used To Be

Mid and senior level applicants have more options than they used to. With the unemployment rate at record lows, applicants won’t throw themselves at the first job offer they come across. As an employer, you now have to be looking for candidates, headhunting, not the other way around.

KISS

Keep it short and simple, you don’t want your targeted job ad to be scrolled away by your potential candidate. Things like infographics, giving the office location, the salary and  the type of contract are indispensable to catching people’s attention without quickly losing it.

Apply With One Click

Andrzej Bibik says that if applying for a job takes you more than ‘3 clicks, that’s 2 clicks too many.’ By allowing candidates to upload their CVs into a given platform, they’ll be able to apply with just one click. The company’s response to the application should be just as swift. 

Provide a Wide Range of Options 

A gym membership card and healthcare are benefits all firms provide -- it’s time to get creative and provide employees with choices and flexibility. Giving out goodies (a new laptop or smartphone every few years), having a chilling room where you can work in peace, giving out rewards for certain tasks… you name it. When you allow workers to choose between these benefits every 3 months, workers will feel their employers are going the extra mile. 

Train, Coach and Then Train Some More 

Just as important as having a sense of purpose, the likelihood of an employee staying in your company is much higher if you provide them with skills they cannot get anywhere else: E-learning, workshops. A higher salary isn’t always why people will leave you for a competitor, the self-improvement factor is always there, people like new challenges.

Tell a Story

Storytelling is a powerful tool. Tell the story of someone in your company who started from the bottom and worked his way to the top, a profile of someone whose path is inspiring. Giving the image of the possibility of progress within your company is paramount. 

Presentation

Latest trends in travel mobile technology and useful applications available to travelers

On 29 March, 2017 AmCham Travel & Tourism Committee organized a meeting Latest trends in travel mobile technology and useful applications available to travelers. Our speakers were from membership companies, Mr. Frank Wagner, Country Manager of Deutsche Lufthansa and Mr. Michał Polak, Country Manager of Sabre Poland and we overviewed user trends in mobile technology and applications for travelers, travel solutions driving additional savings and safety, smart hubs and how air travel is evolving from a (corporate) passenger’s perspective.

Presentation 1

Presentation 2


New incentives for business - Meeting with Mr. Marcin Piasecki, VP of Polish Development Fund

Following our February monthly meeting on new incentives for business, offered by the Polish Development Fund (Polski Fundusz Rozwoju -PFR), AmCham organized  a meeting with Mr. Marcin Piasecki, Vice President, PFR.

PFR was established in April 2016 as a state-owned financial group whose goal is to fill the market gaps in financing by reaching the places where it is difficult to obtain financing in the private sector.  Our discussion with Mr. Piasecki covered PFR strategy on capital investments, new incentives for business in Poland declared by the Fund and PFR supervision of high risk investments, available from EU funds.

Presentation

Strategies from the Trump campaign

TRUMP made it! Donald J. Trump was elected the 45th president of the United States - in spite of polls, scandals, tapes, hackers, walls, international controversies and vocabulary. What seemed a stand up stunt in 2011 become a reality in 2016. How did he manage to be victorious?

We have all followed the race to the White House. Now it’s time to get a more educated view on what can we learn from the elections communication-wise.  

Every US election has a significant influence on the world of marketing and communications. Every bit of political marketing used during the campaign will be used in business in the following years. What does it mean for marketing professionals? What does it mean for brands?

To give their insights about Trump campaign marketing strategies, we gave the floor to prof. Jacek Wasilewski representing the Department of Journalism  at the Warsaw University and to Dr Tomasz Olczyk from the Institute of Applied Social Sciences of the University of Warsaw.



American Investor

The American Investor

The American Investor is the official quarterly publication of the American Chamber of Commerce in Poland. It is a voice for foreign investors and the business community in Poland,...

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  • Gdańsk
  • Warszawa
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  • Kraków & Katowice
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