TRUMP made it! Donald J. Trump was elected the 45th president of the United States - in spite of polls, scandals, tapes, hackers, walls, international controversies and vocabulary. What seemed a stand up stunt in 2011 become a reality in 2016. How did he manage to be victorious?
We have all followed the race to the White House. Now it’s time to get a more educated view on what can we learn from the elections communication-wise.
Every US election has a significant influence on the world of marketing and communications. Every bit of political marketing used during the campaign will be used in business in the following years. What does it mean for marketing professionals? What does it mean for brands?
To give their insights about Trump campaign marketing strategies, we gave the floor to prof. Jacek Wasilewski representing the Department of Journalism at the Warsaw University and to Dr Tomasz Olczyk from the Institute of Applied Social Sciences of the University of Warsaw.